Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family figure, which aligns with the platform’s values. The campaign will feature TV commercials for BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony, launching during the wedding season. A 360-degree marketing strategy will roll out across TV networks starting January 2025, with ads targeting various communities. Matrimony.com offers over 200 community-based services to help individuals find ideal life partners.