Max Factor, renowned for its Hollywood heritage, is making its debut in India’s retail market through a partnership with Shoppers Stop and House of Beauty. By the end of the year, Max Factor products will be available in 70 Shoppers Stop stores across major cities like Delhi, Mumbai, Bengaluru, and Chennai. This collaboration will offer a range of exclusive products, including new and limited-edition items, and will feature in-store events such as workshops and masterclasses.
Biju Kassim, CEO Beauty at Shoppers Stop, highlighted that this partnership is a key step in Shoppers Stop’s premiumization strategy, aiming to enhance the beauty shopping experience in India. Sanjali Giri, Chief Business Officer at House of Beauty, expressed enthusiasm about bringing Max Factor’s products to Indian consumers, believing the collaboration will build a strong market presence.