Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace.
Key features:
- AI-powered recommendations help brands find relevant creators based on content, audience, and past ad performance.
- Keyword search & filters allow businesses to search creators by terms like “Bollywood dance steps” or categories like Fashion and Beauty.
- Enhanced creator profiles show relevant Reels, partnership history, and direct contact options.
- Partnership Ads improvements enable brands to integrate creator content seamlessly into their campaigns, driving higher ROAS.
Meta reports that Partnership Ads outperform standard ads in driving sales, reinforcing the growing impact of creator marketing.