Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to Arun Srinivas, Director of Meta’s Ads Business in India, AI-driven personalization, creators, and messaging are enhancing the online shopping experience, making platforms more accessible and engaging for consumers.
A GWI study on Quick Commerce found that 9 out of 10 respondents are aware of these services, with half using them weekly. Grocery and personal care dominate, but niche categories like skincare and wellness are growing. Meta platforms play a crucial role in discovery, with 86% of respondents finding new brands via Meta, leading to high conversion rates. Influencers also drive brand visibility, with over a third of users discovering new products through them, especially among Gen Z.
Meta’s study on e-commerce in tier-2 and tier-3 cities revealed that fashion, food, beauty, and mobiles are the top categories purchased online. Social media, particularly Reels and influencers, is the main channel for product discovery, with 55% of respondents using messaging platforms like WhatsApp to make purchases. As consumer behavior shifts, Quick Commerce is poised for significant growth in these regions, with Meta leading the next wave of online shopping.