The top spot in the Digital / Specialist Agency Category of the 2023 MMA SMARTIES Business Impact Index (BII) goes to Performics India, an end-to-end digital marketing agency under Publicis Groupe India. This outstanding honour highlights Performics’ proficiency in providing clients with major, long-lasting commercial effect.
Based on the commercial impact of their campaigns, the leading agencies, brands, advertisers, and solution providers in the marketing sector are ranked by the esteemed MMA SMARTIES BII. The Index was created in partnership with WARC, the world authority on media effectiveness and advertising. It is an essential tool for companies looking to select their agency partners and verify that they can produce innovative work.
Through an analysis of award-winning campaigns from 11 nations and 4 regions, the index assesses organisations. This award demonstrates Performics India’s capacity to produce outstanding campaigns that continuously produce noteworthy business outcomes while exceeding expectations.
“Performics’ razor-sharp focus on delivering and in fact, exceeding end business outcomes separates us from rest of the agencies,” stated Lalatendu Das, CEO of Performics India. In order to provide our clients with long-term digital growth, we have invested in developing new integrated digital marketing capabilities over the past few years. Performics India has been expanding at a rate significantly faster than the industry average and gaining new clients as a result. Thus, ranking first on the MMA SMARTIES business impact index highlights our dedication to advancing impact for our clients. Taking this opportunity, I would like to thank our clients for their trust in us, our team for delivering on our shared vision and MMA Global for the recognition.”