Myntra has launched a pilot of its two-hour delivery service, M-Now, in select Bengaluru areas to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment. The service, available in limited pin codes, offers a curated selection of products to assess customer demand and operational efficiency. Based on the pilot’s results, Myntra may expand the service to other locations.
This initiative follows Myntra’s earlier M-Express program, which was introduced in 2022 to provide deliveries within 24-48 hours across metro cities. With M-Now, Myntra enters the growing quick commerce space, which is expanding into categories like beauty and fashion.
Myntra has about 40 million annual transacting customers and saw a 25% increase in revenue, from ₹3,501 crore in FY22 to ₹4,375 crore in FY23.