Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement by leveraging influencer-driven content and data-driven storytelling to connect with Gen Z and millennial audiences.
Hypothesis will create tailored creator-first campaigns across social and video platforms to strengthen community engagement and brand affinity. Ather Energy’s PR Head, Murali Sashidharan, highlighted the growing power of influencer marketing, while OML CEO, Tusharr Kumar, emphasized the importance of authentic narratives.
With its AI-powered platform, Hypothesis has already executed 108 campaigns with 1,875 creators, achieving 2.9 billion views and 131 million engagements. This collaboration will help Ather set new standards in branded content effectiveness.