Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast resources with IPG’s portfolio, forming a comprehensive marketing and sales partner to tackle the rapidly evolving ad industry. Omnicom’s CEO, John Wren, will remain in charge, with IPG’s CEO Philippe Krakowsky taking on the role of Co-President and COO.
The deal will result in Omnicom shareholders owning 60.6% of the new entity, while IPG shareholders will hold 39.4%. The merger could trigger further consolidation in the ad industry, challenging Publicis Groupe’s market dominance and potentially sparking strategic mergers among other global agencies like WPP, Dentsu, and Havas.
Despite regulatory hurdles, industry experts suggest that if the deal falters, Omnicom may pursue IPG Mediabrands separately. Additionally, as Accenture Song grows its ad operations, competition between traditional ad firms and consulting giants is expected to intensify.