Operative and Salesforce have teamed up to integrate Operative’s AOS order management system with Salesforce Media Cloud, offering an advanced advertising sales solution. This new collaboration introduces AI-driven tools for media companies, enhancing automation, proposal accuracy, and campaign insights. The integration includes features like AI Proposal Building, which uses Operative’s Adeline to streamline proposal creation, and Automated Revenue Scheduling for better data access and decision-making. The partnership aims to simplify and optimize cross-screen campaign management, providing media companies with improved efficiency and measurement capabilities. Christopher Dean of Salesforce highlights that this solution addresses the complexities of modern advertising sales by offering a unified and automated approach.