Euro Adhesives, a leading wood adhesive brand from Jyoti Resins & Adhesives Ltd., has named actor Pankaj Tripathi as its first-ever brand ambassador. The move supports the brand’s vision to grow nationally and strengthen ties with customers and partners. Coinciding with this, the brand launched its new campaign, #SirfJodoNahinFayedonKeSaathJodo, highlighting benefits like fast drying, termite resistance, and waterproofing.
The multi-platform campaign features Tripathi in relatable roles, showcasing Euro’s reliable performance. With a presence in 14 states, over 12,000 dealer points, and connections to 350,000+ carpenters, Euro aims to further expand its reach through innovation, marketing, and community engagement.