Pravis, a tech-driven growth marketing agency, has appointed Ritu Sharda as Partner and Chief Creative Officer. With over 20 years of experience, Ritu joins from Ogilvy, where she led several award-winning campaigns. At Pravis, she will integrate brand-building with performance marketing to solve real brand challenges. Ritu believes in blending creativity across digital channels without silos, which aligns with Pravis’ tech-first approach.
Vishal Gupta, Co-Founder of Pravis, highlighted their unique model of owning the entire marketing funnel, with Ritu’s leadership ensuring creativity powers the entire process. Ritu has worked on iconic campaigns for brands like Mirinda, McDonald’s, Coca-Cola, and Samsung, and has served as a juror for prestigious awards like Cannes Lions. Pravis has built a strong client base, including Johnson’s Baby, Voltas Beko, and Philips, and aims to solve brand problems with creativity at its core.