Kantar Media has announced that Prime Video has joined its Cross-Platform View service in Spain, which offers audience insights for both linear TV and streaming platforms.
Antonio Wanderley, CEO of Americas & Spain at Kantar Media, expressed excitement about the partnership, emphasizing its goal to provide clients with valuable insights to enhance their content and advertising strategies.
Jose Escudero, Senior Manager at Amazon Ads Spain, noted that this collaboration enhances existing marketing analytics, enabling advertisers to better understand their audiences and campaigns. Kantar Media’s Cross-Platform View is part of a broader suite of measurement products available in 15 markets globally.