Himalaya Wellness Company’s Muskaan initiative, which provides free cleft lip surgeries in India, has partnered with badminton champion PV Sindhu to raise awareness and ensure more children receive life-changing treatment. Since 2016, Muskaan has transformed over 2,000 lives across 600+ districts. Sindhu, a strong advocate for children’s well-being, will use her platform to highlight the challenges faced by children with cleft conditions, such as difficulties in eating, speaking, and developing confidence.
At an event in Hyderabad, Sindhu emphasized the importance of confidence in shaping a child’s future and expressed her pride in supporting Muskaan. The initiative, backed by Himalaya and Smile Train India, aims to provide comprehensive cleft care to every child in need. Himalaya’s Rajesh Krishnamurthy and Smile Train’s Mamta Carroll spoke about the growing impact of Muskaan and the need for early intervention.
Himalaya is also encouraging public participation through the Himalaya Premium Lip Care Pack, with ₹5 from each purchase going toward funding cleft surgeries. Through Sindhu’s support, the initiative aims to reach even more families and help children lead healthier, confident lives.