Saudi Arabia’s Public Investment Fund (PIF) is in advanced talks to acquire a 10% stake in sports streaming service DAZN for approximately $1 billion. This investment, which has been speculated for over a year, would further strengthen ties between Saudi Arabia and DAZN, with the streaming service already broadcasting events like the Saudi Pro League and boxing matches.
The investment aligns with Saudi Arabia’s broader strategy to expand its global sports presence, including backing LIV Golf and acquiring Newcastle United. For DAZN, the funding would aid its global expansion, supporting its rights to major sports leagues and events, including the UEFA Women’s Champions League and the NFL. Additionally, DAZN is diversifying its offerings beyond subscriptions, investing in areas like betting and e-commerce.
This deal would solidify DAZN’s position in the sports streaming market while helping Saudi Arabia enhance its influence, especially with the upcoming 2034 FIFA World Cup.