SBI Life Insurance has become a Gold Sponsor for the Paralympic Committee of India (PCI) for the Paris 2024 Paralympic Games, starting on August 28, 2024. This partnership aims to raise awareness about the importance of insurance while supporting the empowerment and dreams of individuals, especially para-athletes.
The collaboration highlights SBI Life’s commitment to fostering inclusivity in sports and empowering athletes to overcome challenges. SBI Life’s Chief of Brand, Corporate Communication & CSR, Ravindra Sharma, emphasized that this partnership aligns with the company’s mission to inspire individuals by showcasing the resilience and determination of para-athletes. The company aims to connect with audiences through these sports associations, supporting both athletic achievements and personal aspirations.
Devendra Jhajharia, President of the Paralympic Committee of India, welcomed SBI Life’s support and expressed excitement about the upcoming Games, noting the corporate backing’s positive impact as athletes prepare to surpass their previous Tokyo performance.