Shaadi.com joined the fun to celebrate the JioCinema and Disney+ Hotstar merger with a playful twist this Valentine’s Day, calling it the ‘perfect match.’
On February 14, 2025, billboards across India featured a cheeky congratulatory message from Shaadi.com to JioHotstar: “Badhai ho JioHotstar! Aisi Jodi toh hum sab deserve karte hai.” The campaign humorously linked the merger to Shaadi.com’s core mission of finding the perfect partner.
The playful banter continued on social media, where the brand’s witty posts sparked conversations and earned praise from netizens.
With the JioCinema and Disney+ Hotstar merger marking a major shift in India’s streaming scene, Shaadi.com’s clever campaign added a fresh, fun marketing touch, showing how creative brand interactions can make a splash online.