Croma has appointed Shibashish Roy as its CEO & MD, effective April 1. With over 20 years at Tata Group, Roy was named CEO in November 2024 and transitioned into the role alongside outgoing MD Avijit Mitra.

Chairman Naveen Tahilyani praised Roy’s digital-first approach and Mitra’s contributions. Roy expressed gratitude and emphasized Croma’s focus on market expansion and omnichannel innovation.

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