InCred, a diversified financial services group, has partnered with cricketer Shreyas Iyer as its new brand ambassador, following Rahul Dravid. The partnership reflects InCred’s focus on discipline, perseverance, and performance, aligning with Shreyas’ fearless mindset. InCred’s Founder, Bhupinder Singh, emphasized the alignment between Shreyas’ determination and the brand’s mission to help people achieve their financial goals. Shreyas expressed excitement about spreading financial awareness with InCred’s innovative products.
The collaboration will feature marketing campaigns aimed at making financial services more accessible and empowering individuals and businesses across India.