Social Panga, the integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, has secured the digital creative and communication mandate for Balaji Wafers, a leading snack brand in India known for its extensive range of high-quality snacks.
The account was awarded to Social Panga following a competitive multi-agency pitch. As part of their mandate, Social Panga will focus on enhancing Balaji Wafers’ online presence and engaging with its large consumer base through innovative social media campaigns.
Himanshu Arora, Co-Founder of Social Panga, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Balaji Wafers and bring our creative expertise to their social media platforms. With their rich heritage, we aim to amplify their brand narrative and foster meaningful connections with their audience through new and innovative approaches.”
Ruksheen Palia, Vice President – Business & Strategy at Social Panga, highlighted the significance of winning Balaji Wafers’ mandate, emphasizing their commitment to increasing brand awareness through smart campaigns driven by data insights and compelling storytelling.
Sandeep Roy, Sr. Manager – Branding & Promotions at Balaji Wafers, shared his excitement about the collaboration, noting, “Balaji Wafers is focused on becoming the leading snack brand in the digital space, and we believe that Social Panga possesses the magic touch to make this vision a reality. Their understanding of our brand ethos will undoubtedly enhance our online presence and create engaging digital experiences for our consumers.”
The partnership between Social Panga and Balaji Wafers marks a significant step towards elevating the brand’s digital strategy and engaging more effectively with their audience across various digital platforms.