Spotify Hits, a global program recognizing creative excellence in advertising, debuted in India by honoring nine standout campaigns that showcased innovation and creativity on the platform. Chosen from over 100 nominations, these campaigns excelled in leveraging culture, technology, sound, and offline platforms.
The awards were presented across eight categories, with campaigns assessed by a four-member expert panel from Spotify. Notable winners include:
- Future Sounds: Wakefit’s AI-driven World Sleep Day audio campaign.
- Ear Candy: Make My Trip’s immersive 3D audio experience.
- Made Us Look: ITC Bingo’s collaboration with K-Pop artist Aoora and Uppercase’s eco-conscious travel story.
- Took The Stage: Yamaha’s interactive campaign targeting young motorcyclists.
- Sound & Story: Goibibo’s campaign featuring Kareena Kapoor Khan.
- Seized The Moment: Mother Dairy’s heartfelt Mother’s Day tribute.
- For The Fans: Samsung’s tech-targeted Galaxy Z Flip 5 and Galaxy Fold promotion.
- IRL: Royal Enfield’s experiential marketing at live music events.
Arjun Kolady, Head of Sales at Spotify India, emphasized how Spotify Hits inspires advertisers to create more impactful campaigns. Since its global launch in 2022, the program has expanded to 12 markets, including India.