Tyroo, a leading ad tech platform in the APAC region, has appointed Sumit Kumar as Director of Global Growth Programs for the Tyroo|CJ partnership. Sumit, who brings extensive experience in driving growth within the AdTech industry, has held leadership roles at InMobi, Mobext, Oxigen Wallet, and previously at Tyroo. His appointment is seen as a strategic move to enhance the partnership’s global growth initiatives, leveraging his expertise in cross-border mobile and desktop demand and supply.
Sumit expressed enthusiasm for his new role, emphasizing his focus on expanding market presence, optimizing product offerings, and delivering exceptional client experiences on a global scale. He aims to drive substantial revenue growth by penetrating new markets and strengthening collaboration with CJ to ensure clients in the US, UK, and EU benefit from APAC capabilities. Tyroo CEO Siddharth Puri highlighted Sumit’s leadership as crucial to helping global brands navigate the APAC region while expanding Tyroo|CJ’s global footprint. Sumit will be based in Bangalore.