Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and Madison. The media mandate covers above-the-line, digital, and outdoor advertising for both electric and internal combustion vehicles. Despite a decline in TV ad spend, the automotive sector has seen growth in print (25%), radio (14%), and digital (55%) advertising in 2024.
Tata Motors also reported a slight decline in overall sales for October 2024, with a small dip in passenger vehicle sales but a slight increase in domestic sales.