Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20 to 45 years old, with each team also receiving a star player with national-level cricket experience to guide the process. The upcoming third season of JLPL, starting December 22, will feature six teams, with over 60 players involved. This event highlights the growing involvement of women in sports, aiming to reshape the narrative for women in cricket.