The Trade Desk reported a 26% YoY revenue growth in 2024, reaching $2.4 billion, with $12 billion in ad spend on its platform. However, Q4 revenue of $741 million (22% YoY growth) fell short of expectations, prompting a company-wide reorganization to focus on CTV, retail media, identity solutions, and audio advertising.
Key Financials:
- Net income: $393M (16% margin)
- Adjusted EBITDA: $1.01B (41% margin)
- 95% customer retention for the 11th consecutive year
Strategic Moves:
- Ventura OS: New streaming TV platform to optimize ad supply chains
- Sincera Acquisition: Enhancing ad transparency with a Q1 2025 deal closure
- Retail Media & CTV Expansion: Shifting focus toward premium ad solutions
2025 Outlook:
- Q1 revenue projection: $575M
- Adjusted EBITDA: $145M
- $1B stock buyback program
CEO Jeff Green reaffirmed The Trade Desk’s leadership in data-driven advertising, with a focus on AI and privacy-centric identity solutions. An investor call is scheduled for Feb 12, 2025.