ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top firms like Interactive Avenues, Reliance Digital, and Hungama Digital Services. He is known for aligning technology with business goals, having led projects like ITC Sunfeast Biscuits’ AR campaign featuring Shah Rukh Khan.
ThinkROI, known for its blend of creativity, technology, and data-driven strategies, continues to expand with Nitin’s addition. Nitin expressed excitement about joining the agency, eager to push creative boundaries. His appointment also marks a reunion with Suraj Talaulikar, ThinkROI’s Co-founder, with whom he has previously collaborated on successful campaigns across industries like FMCG, telecom, and automotive.
Suraj praised Nitin’s technological expertise and innovation, highlighting their past work on award-nominated projects like the Zoya Gin website and the AMD GameOn initiative. Together, they aim to set new standards in digital marketing by merging creativity with cutting-edge technology.