Times Innovative Media Ltd (Times OOH), a leading player in Out-of-Home (OOH) advertising, has secured exclusive advertising rights for Mumbai Metro Line 3. This achievement solidifies Times OOH’s reputation for delivering innovative and effective advertising solutions in urban transit environments.
Awarded by Mumbai Metro Rail Corporation Limited (MMRCL), the mandate encompasses:
– Exclusive advertising rights across 27 stations and 31 trains
– Approximately 20,000 sqm of advertising space
– Semi-naming rights for stations from Cuffe Parade to Aarey
Mumbai Metro Line 3 is poised to transform the city’s public transport system, offering an enhanced travel experience for millions of commuters. It will link key areas including corporate centers, leisure spots, and high-traffic locations, making it the most heavily utilized metro line in India.
Leveraging its expertise in out-of-home media, Times OOH plans to deploy cutting-edge and sustainable advertising solutions that improve the commuter experience while providing exceptional value to its clients. The company aims to turn this vital transit route into a vibrant advertising platform, allowing brands to connect with a broad and engaged audience. The strategic placement of advertising assets will ensure high visibility and impact, with a focus on digital media to facilitate meaningful brand interactions.
Shekhar Narayanswami expressed enthusiasm about the partnership: “We are thrilled to manage the advertising rights for Mumbai Metro Line 3. This collaboration underscores our expertise and commitment to providing advanced advertising solutions that benefit both brands and commuters.”
He further noted, “Our successful partnerships with transit authorities across India have established us as a benchmark in the OOH advertising sector. Securing the exclusive rights for Mumbai Metro Line 3 reaffirms our position as an industry leader dedicated to creating impactful advertising experiences for millions.”
Times OOH delivers comprehensive media solutions across Airports, Metro systems, and street furniture in India and Mauritius.