Tira is excited to unveil its latest campaign, “The House Party,” featuring its three ambassadors—Kareena Kapoor Khan, Kiara Advani, and Suhana Khan—reuniting for this grand initiative. Known for its commitment to celebrating all forms of beauty, Tira’s core message, “For Every You,” is at the heart of this campaign.
“The House Party” aims to amplify this message by presenting beauty in its diverse forms through an extravagant house party scene. Guests at the party showcase their individual style and personality, reinforcing the idea that beauty is universal. Tejas Kapadia, Head of Marketing & VP at Tira, shares, “With ‘The House Party,’ we aim to highlight beauty in all its manifestations. From the beginning, Tira has sought to create a community where everyone feels acknowledged and inspired to express their unique selves. This campaign celebrates the true joy of beauty and positions Tira as a bold force in the beauty industry.”
The film is produced by Indian filmmaker Shakun Batra and directed by the Parisian duo Nicolas Davenel and Vanessa Dumont, renowned for their distinctive style in the fashion and beauty world.