Neela Mediatech, founded by Taarak Mehta Ka Ooltah Chashmah creator Asit Kumarr Modi, is expanding its digital venture across gaming, animation, gamified learning, Web3, and merchandise. With a ₹25 crore annual marketing budget, the company is inviting top media and creative agencies to drive user acquisition and retention.
Key ventures include TMKOC Rhymes (1.5 crore subscribers, 15M daily views), Gada Electronics (5M+ downloads in three months), and TMKOC PlaySchool, a gamified learning app set for a major marketing push. The merchandise line is also gearing up for a full-scale launch.
Neela Mediatech aims to take India’s beloved IP global, blending storytelling, education, and entertainment. With a strong foundation and a 70-member team, the company is seeking agency partners to scale its vision worldwide.