Following Donald Trump’s victory in the 2024 U.S. elections, cryptocurrency investments surged, particularly in Bitcoin, which saw a 30% jump, reaching around $89,000. Other cryptocurrencies like Dogecoin also experienced significant growth. This boost is attributed to expectations of a crypto-friendly U.S. administration and clearer regulations, sparking optimism among investors globally. In India, Bitcoin reached record highs of over Rs. 68.9 lakhs, more than doubling its value from the previous year.
In response to this surge, crypto brands in India have ramped up advertising, with many launching new campaigns to raise awareness and educate the public. Raj Karkara, COO of ZebPay, anticipates increased ad spending as Bitcoin hits all-time highs, with digital and traditional platforms becoming key channels for engagement.
Experts predict a 20-30% rise in ad spend, especially on digital platforms, driven by the growing influence of crypto-focused influencers and the need for targeted regional campaigns. Despite challenges such as the 30% tax on crypto profits in 2022, which caused many brands to cut ad budgets, the renewed optimism around crypto is expected to positively impact the advertising landscape, especially in India.