Vikram Chandratrey has joined Tata Consumer Products Limited (TCPL) as Vice President of Marketing for the ready-to-drink (RTD) category in India, effective September 16. Previously, he served as the Director of Marketing for Mondelez International in Indonesia and Head of Innovation and Equity for Southeast Asia. Relocating from Jakarta to Gurugram, he will oversee marketing for brands such as Himalayan Water, Tata Gluco+, and Tata Copper+.
Chandratrey brings over 11 years of experience from Mondelez, where he worked on iconic products like Cadbury and Oreo. He will be succeeded by Lucas Levy, the former Marketing Head for Dove Hair in Southeast Asia at Unilever, who will assume the role of Regional Marketing Head.