Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and social-first content creation for key brands such as Tuborg, Somersby, and 1664 Blanc. We Are Social will collaborate with Carlsberg’s global media agency, iProspect, to roll out campaigns across multiple international markets.
Henna Mertsola, Carlsberg Group’s global digital marketing director, praised We Are Social for its creative reputation and innovative use of new technologies. Lisa Austin, client partner at We Are Social, expressed excitement about partnering with Carlsberg to create cutting-edge campaigns. We Are Social also works with major brands like Adidas, Activision, and Pepsi.