Wendy’s India, in partnership with Rebel Foods, has launched a Korean Range of burgers, wraps, and sides, tapping into the rising K-wave trend in the QSR space. Following similar moves by McDonald’s and Burger King, Wendy’s offerings—like the Korean fried chicken burger and kimchi nuggets—have quickly gained popularity, significantly contributing to sales within the first month.
Blending bold flavors with vibrant content such as anime-style visuals and ASMR mukbangs, the campaign is being positioned as a full cultural experience. The Korean Range is now available at all Wendy’s India outlets and delivery platforms.