WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective 100 for the third consecutive year, with VML also in the top four. WPP agencies dominated media rankings, with Wavemaker Mumbai at No. 1 and several others in the top 20. Ogilvy Mumbai, London, and Athens were among the top 20 creative agencies. Notably, Unilever’s ‘The Cost of Beauty’ campaign ranked third. CEO Mark Read celebrated the achievement, highlighting WPP’s dedication to impactful and innovative work.