ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a fresh, emotional experience, as contestants from across India create unique renditions of the anthem, blending Yamaha’s values of adventure, freedom, and brotherhood with their creativity.
The campaign reached approximately 25 million viewers across ZEE’s platforms, resonating with music lovers, especially youth. The collaboration highlights the universal power of music to inspire and connect, going beyond traditional marketing by celebrating creativity and individuality.
Yamaha and ZEE aim to connect deeply with audiences, using music and storytelling to amplify the brand’s message. The campaign marks the beginning of a lasting partnership, blending brand values with artistic expression.