Blinkit Unveils Bistro: High-Quality, Hot Meals Delivered in 10 Minutes
Blinkit has taken a bold step into the food delivery market with the launch of Bistro, a standalone app that promises to deliver fresh, canteen-style meals in just 10 minutes.…
Paramount Global and Comcast renew multi-year distribution deal.
Paramount Global and Comcast have renewed their multi-year distribution agreements, ensuring continued access to Paramount’s extensive portfolio of broadcast, entertainment, news, and sports channels on Xfinity platforms. The deal includes…
Disney Advertising announces 157M ad-supported MAUs globally.
Disney Advertising revealed at CES 2025 that its ad-supported Monthly Active Users (MAUs) have reached 157 million globally, with 112 million in the U.S. and Canada. This milestone highlights Disney’s…
Deepali Handa joins EndemolShine India.
Endemol Shine India, part of Banijay Entertainment, has appointed Deepali Handa as Executive Vice President and Head of Commercials and Production. With over 20 years of experience in both scripted…
Talented lets nature lead in Britannia’s new OOH campaign.
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Omnicom names Sean Donovan President of Asia.
Omnicom Advertising Group (OAG) has appointed Sean Donovan as President of its Asia division. Donovan, who previously led TBWAWorldwide’s Asia operations, will report to OAG’s global CEO, Troy Ruhanen, and…
Shark Tank judge and Inshorts co-founder Azhar Iqubal unveils Fenado AI.
Azhar Iqubal, Shark Tank India judge and Inshorts co-founder, has launched Fenado AI with Manish Singh Bisht, former Inshorts tech head. Fenado AI enables users to create apps and websites…
Maha Kumbh to boost economy by ₹2 lakh crore: CM Yogi Adityanath
Uttar Pradesh CM Yogi Adityanath announced that the Maha Kumbh 2025, expected to draw 40 crore devotees, will boost the state economy by ₹2 lakh crore. Speaking at a conclave…
Pepperfry celebrates its 13th anniversary with COD and exciting campaigns.
Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its launch in 2012, the platform has become a trusted destination for home solutions, offering over…
WPP requires global employees to attend the office four days a week.
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
McDonald’s launches new value menu featuring John Cena.
McDonald’s has launched a new campaign featuring WWE icon John Cena to promote its updated McValue menu. The ad, created by Wieden+Kennedy New York, showcases Cena delivering an inspirational monologue…
Apple denies selling Siri data as part of $95 million settlement.
Apple has reiterated its commitment to user privacy, asserting that Siri data has never been sold, used for advertising, or used to create marketing profiles. This comes after a $95…
Tata Play launches ‘Sirf Lage Mehenga’ TVC with new super value packs.
Tata Play has launched its new campaign, ‘Sirf Lage Mehenga,’ celebrating the New Year and harvest season. The campaign promotes Tata Play’s Super Value Packs, offering budget-friendly entertainment across various…
POCO partners with Akshay Kumar for X7 Series launch on January 9.
POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just ahead of the POCO X7 series launch on January 9 at 5:30 PM. This collaboration aligns with…
Zepto remixes popular songs for its Uttar Pradesh outdoor ads.
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Maanesh Vasudeo”
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Ritika Malhotra appointed Head of Digital at FCB Interface.
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Roku kicks off the new year with 90 million streaming households.
Roku, the top-selling TV OS in the U.S., Canada, and Mexico, has surpassed 90 million streaming households by January 2025, solidifying streaming as the leading TV viewing method. Roku is…
Streaming and vinyl boost music to a 20-year high.
In 2024, UK music consumption and recorded music revenues hit a 20-year high, fueled by streaming services and the vinyl revival. Music consumption reached the equivalent of 201.4 million albums,…
Eveready Ultima teams up with Zepto to power urgent moments.
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1 launches ‘Dil se khoobsurat’ campaign, celebrating inner beauty.
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor partners with Oleev to inspire healthier choices for women.
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…
Meta appoints Dana White and two others to its board.
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Akasa Air names Belson Coutinho as COO.
Akasa Air has appointed Belson Coutinho as its Chief Operating Officer (COO). Coutinho, a co-founder of the airline, has been part of its executive team since its inception in 2022.…
Palal Bhattacharjee promoted to Executive Director – Marketing Sciences at PHD.
Palal Bhattacharjee has been promoted to Executive Director – Marketing Sciences at PHD, after serving as Senior Director in the same department. Having joined PHD in August 2023, Bhattacharjee’s new…
Premjeet Sodhi appointed Global Lead for Measurement & Analytics at OpenDoor.
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
Vritti iMedia launches Audiowala Digital Display boards at 237 bus stations in Karnataka.
Vritti iMedia has launched Audiowala Bus Stand LED Digital Display Boards at 237 KSRTC bus stations across Karnataka. This expansion strengthens Audiowala’s position as India’s leading digital audio network, now…
Zee Studios Unveils Power-Packed FY25 Lineup
Zee Studios has announced an exciting multilingual slate for FY25, showcasing its commitment to diverse storytelling across India. Led by Umesh Kumar Bansal, the lineup includes: Notable titles like Kennedy,…
Protean unveils ‘Apni Kahaani ka Hero’ campaign featuring Pankaj Tripathi.
Protean eGov Technologies has unveiled its new brand campaign, “Apni Kahaani ka Hero,” featuring Pankaj Tripathi as the brand ambassador. The campaign celebrates the resilience and aspirations of everyday Indians,…
Sameer Singh exits as TikTok North America Ad Sales Head.
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…