Ajit Sharma Appointed as Regional Head for East 2 at SBI General Insurance.
SBI General Insurance has appointed Ajit Sharma as the Regional Head for East 2. In his new role, Sharma will lead the East 2 business, ensuring compliance with regulatory parameters…
Cannes Lions 2024: India Secures 15 Additional Shortlist Nominations.
On Saturday, June 15, 2024, VML, Ogilvy, Dentsu Creative, McCann Worldgroup, Early Man Film, and Jindal Power and Steel collectively garnered 15 shortlists across six Lions categories at the Cannes…
Ayushmann Khurrana takes ‘The Ultimate Break’ with Kit Kat and Netflix.
Netflix and KitKat have teamed up for a new collaboration focused on the theme of “breaks.” Fans can scan a QR code on the new KitKat packaging to enter the…
Equativ and Sharethrough merge to create an independent ad platform.
Equativ, a global ad tech company, has merged with Sharethrough, a leading omnichannel ad exchange, to create one of the world’s largest ad marketplaces. The combined entity, with over 720…
Spotify unveils its new in-house creative agency, Creative Lab.
Spotify has launched its new in-house creative agency, Creative Lab, aimed at collaborating with brands and agencies to foster creativity with a Spotify-centric approach. This service will be available in…
Maggi’s new campaign fosters ‘moments of togetherness’ for families to enjoy quality time together.
Maggi’s latest campaign celebrates meaningful moments of togetherness that spark conversations, laughter, and lasting memories, encouraging families to cherish these moments. Rajat Jain, Director of the Foods Business at Nestlé…
FICCI appoints Jyoti Vij as its new Director General.
The Federation of Indian Chambers of Commerce and Industry (FICCI) has appointed Jyoti Vij as its new Director General. Shailesh Pathak, the outgoing Secretary General, has resigned for personal reasons,…
Revry’s ‘Ball on the Terrace’ to Celebrate Pride at Cannes Lions Festival.
The inaugural ‘Ball on the Terrace’ event is set to dazzle Cannes Lions in celebration of Pride on Friday, June 21, 2024, at 5:30 pm. Revry is presenting a dynamic…
Havas India appoints John Thangaraj as Chief Strategy Officer of Havas Creative Network India.
Havas India has appointed John Thangaraj as Chief Strategy Officer of Havas Creative Network India. His responsibilities will span across Havas Worldwide India (creative), Havas CX India (customer experience), Conran…
Former Prasar Bharati CEO, Shashi Shekhar Vempati, has joined the BARC board.
Former Prasar Bharati CEO, Shashi Shekhar Vempati, has been appointed as a professional director on the Broadcast Audience Research Council (BARC) board. Vempati is also the Co-founder of DeepTech for…
Parle’s 20-20 cookies new campaign gives us a ‘genuine’ reason to smile.
Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one has to smile through. This…
Ather Energy names Tilt Brand Solutions as its brand and communications agency.
Ather Energy, a leading electric scooter manufacturer, has partnered with Tilt Brand Solutions as its brand and communications agency for its upcoming product line. Tilt Brand Solutions, a Mumbai-based consultancy,…
Kelli Parsons has been named the new global CEO of Hill & Knowlton.
Hill & Knowlton and BCW will merge on July 1, 2024, to form Burson. Kelli Parsons has been appointed global CEO of Hill & Knowlton, succeeding AnnaMaria DeSalva, who will…
Muthoot FinCorp launches the ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan.
Muthoot FinCorp Limited (MFL) has launched the ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This campaign introduces an innovative service that allows customers to book a Gold Loan…
Sara Ali Khan commemorates India’s recent T-20 World Cup triumph with Ferrero Rocher Moments in a new advertisement.
Following Team India’s triumphant victory last night, Ferrero India’s Ferrero Rocher Moments aims to make celebrations even sweeter! As India emerges victorious in the ICC T20 Men’s World Cup 2024,…
EssenceMediacom names Vivek Das as Managing Partner and MFG (Google) Lead for India and South-East Asia.
EssenceMediacom, GroupM’s newest media agency, has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. Vivek succeeds Vinish Mathews, who is now…
mediasmart and TCL partner to enhance CTV advertising.
MediaSmart, an Affle company, announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). This collaboration aims to…
Hashtag Orange has appointed Bhav Sharma as its new Chief Performance Officer.
Hashtag Orange, an integrated marketing agency making waves across the country, has appointed Bhav Sharma as its first Chief Performance Officer. With over 20 years of experience, Sharma is tasked…
Groupe SEB India selects Bang in the Middle as its creative agency.
Groupe SEB India, the Indian subsidiary of the French multinational owning globally renowned brands like Tefal, Moulinex, and WMF, has appointed Bang in the Middle as its integrated communication partner…
Publicis India launches the “Fabulously Futuristic” campaign for Enamor Lingerie.
Publicis India, a branch of Publicis Groupe India, has launched its latest campaign, “Fabulously Futuristic,” for Enamor, a leading lingerie brand in India. This innovative campaign celebrates the active, modern…
Zara Shatavari, an innovative AI influencer, has been selected as a top 10 finalist in the prestigious Miss AI Competition.
Jasmeet Singh, Director & Co-Founder at Digimozo eServices LLP, recently shared exciting news on LinkedIn: “I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected…
JioCinema is set to launch Bigg Boss OTT 3 on June 21, with Anil Kapoor as the host.
Get ready for the ultimate entertainment experience as JioCinema Premium premieres the third season of India’s digital reality sensation, Bigg Boss OTT, starting June 21. After teasing fans with hints…
PR Professionals secures the PR mandate for ACE.
PR Professionals (PRP), the flagship of the PRP Group, has announced that it has secured the public relations mandate for ACE — Action Construction Equipment Ltd., the world’s largest manufacturer…
Wakefit names Kunal Dubey as their new Chief Marketing Officer.
Wakefit has named Kunal Dubey as its new Chief Marketing Officer. Dubey previously held the position of CMO at Cleartrip, a subsidiary of Flipkart. His career began at Reliance Communications,…
Antara Senior Living has appointed Bang in the Middle as its creative agency.
Antara Senior Care, renowned for its comprehensive care ecosystem for seniors, has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been…
Reimagining Brand Building with Airport Advertising!
AM/NS India is taking a bold step in enhancing its brand presence by extending a robust brand-building exercise through airport advertising at Mumbai and Kolkata airports. Recognizing the unique opportunities…
Bajaj Allianz Life Insurance unveils new campaign.
Bajaj Allianz Life, a leading private life insurer in India, has launched a compelling campaign aimed at tackling the critical issue of underinsurance. The campaign revolves around the ‘Thumb Rule’—recommending…
Anupam Mittal criticizes that ad agencies and advertisers must self-disclose before releasing ads.
In its order dated May 7, 2024, the Supreme Court mandated that all advertisers and advertising agencies submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisements. To comply with…
Bisleri Limonata names Aditya Roy Kapur as its first brand ambassador, aiming for a Rs 500 crore milestone in the carbonated drink market.
Bisleri Limonata has appointed Aditya Roy Kapur as its first brand ambassador and launched the #DoubleTheChill campaign featuring Kapur and Chunky Pandey in a beach setup. The campaign, created by…
Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO.
Duroflex, a leading brand in the sleep solutions industry, is pleased to announce the appointment of Ullas Vijay as Chief Marketing Officer (CMO) and Sudhanshu Krishna as Chief Sales Officer…