EMGEE Group appoints BigBrandTheory (BBT) as its new branding agency.
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
Cannes Lions 2024: Harpic, Lay’s, and ESAF Make the Glass Lions Shortlist.
At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice…
Tata Mutual Fund Leverages Connected TV advertising for “Index Funds Simple Hai” campaign.
Mumbai, June 4, 2024: Tata Mutual Fund leverages the growing popularity of Connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds…
Jagran New Media has named Anuj Bhasin as its new chief revenue officer.
Anuj Bhasin, formerly the director at ESPN, has assumed the role of chief revenue officer at Jagran New Media. Bhasin’s professional journey began at Zee Entertainment Enterprise and traversed through…
Spotify intensifies focus on playlists and personalization in new three-ad film campaign.
In 2019, Spotify launched the “There’s A Playlist For That” campaign in India, highlighting its extensive playlist offerings for various moods. Now, five years later, the Swedish audio streaming giant…
Nisaba Godrej steps down as independent director of VIP Industries.
Nisaba Godrej, a key figure in the Godrej Group, has resigned as an Independent Director of VIP Industries Ltd, effective June 3, 2024. This also means she will no longer…
Neelav Bose Appointed as Chief Strategy Officer at Zenith – Publicis Groupe.
In a significant move within the advertising and media industry, Neelav Bose has taken on the role of Chief Strategy Officer at Zenith, a part of the Publicis Groupe. The…
Thriwe launches its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary.
Delhi/Mumbai, 03rd June, 2024: Thriwe Consulting Private Limited (“Thriwe”) has today announced the launch of its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary. Thriwe is a…
Omnicom Media Group India names Rabe Iyer as Chief Media Officer.
Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer, effective immediately. Rabe Iyer brings over two decades of extensive experience in the media…
Bharti Airtel names Sharat Sinha as the new CEO of Airtel Business.
Sharat Sinha, formerly the president of Asia-Pacific and Japan at Check Point Software Technologies, has been appointed as the chief executive officer for Airtel Business by Bharti Airtel. He will…
ABBY Awards 2024: Leo Burnett Triumphs on Day-3.
Leo Burnett India concluded Goafest 2024 on a high note, securing the title of Creative Agency of the Year on Day 3 of the Abby Awards 2024, powered by One…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
Dream11 launches the ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup.
Dream11 has unveiled a new campaign for the T20 World Cup titled ‘Yeh Sabka Dream Hai’. This campaign embodies the unity of the entire nation in supporting Team India, sharing…
Checkout our Exclusive Interview with Goafest 2024 participants.
In our exclusive interview with Goafest 2024 participants, we explore the vibrant experiences and insights of some of the brightest talents in the advertising industry. These creative minds share their…
EssenceMediaCom secures media mandate for Wonder Cement.
GroupM’s media agency, EssenceMediacom, has secured the media mandate for Wonder Cement, following their collaboration with BCCI to become the official umpire partner for the Indian Premier League (IPL). Wonder…
Wavemaker India Excels at the 2024 Abby Awards, Securing Multiple Gold Wins.
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248…
Checkout Our Exclusive Interview with the Winners of ABBY Awards 2024.
In our exclusive interview with the winners of the ABBY Awards 2024, we dive deep into the creative minds behind this year’s most impactful campaigns. The winners, hailing from diverse…
Dhwani Shah Joins Schbang as Head of Media.
Dhwani Shah has started a new role as Head of Media at Schbang. Prior to this, she was the Founder of Symmetrics Digital Pvt Ltd. Shah announced her new position…
Goafest 2024 Unveils Over 50 Supporting Partners for Its 17th Edition.
South Asia’s premier advertising and marketing festival, Goafest 2024, has announced its supporting partners for the 17th edition, scheduled from May 29th to 31st, 2024, at The Westin Mumbai, Powai…
LinkedIn’s ‘Stronger Together’ Campaign Showcases the Career Benefits of Networking.
LinkedIn, the world’s largest professional network, has introduced a new brand campaign, ‘Stronger Together,’ in India. This initiative showcases how networking can empower professionals in India by boosting their confidence,…
Goafest 2024: IAA to Emphasize Gender Sensitization in Advertising & Media.
The India chapter of the International Advertising Association (IAA), in collaboration with UNICEF, is set to host a knowledge session on Gender Sensitization in Advertising and Media at Goafest 2024.…
Azazul Haque Joins Creativeland Asia as Group Chief Creative Officer.
Creativeland Asia (CLA), an independent creative services company, has appointed Azazul Haque as its new Group Chief Creative Officer. Haque’s career began with the Lintas Group in 2001, and he…
Erin Clarke Promoted to Supervisor at Zenith.
Erin Clarke has been promoted to Supervisor at Zenith. Previously, she served as a Negotiator at the same company. Clarke announced her new role on LinkedIn, expressing her excitement and…
Sharon Gill Appointed Head of Media at Team Internet.
Sharon Gill has started a new position as Head of Media at Team Internet. Previously, she served as Director of Media at CodeFuel by Perion. Gill shared the news of…
Danny Jacob Appointed Head of Marketing – Fastrack at Titan Company Limited.
Danny Jacob has begun a new role as Head of Marketing for Fastrack at Titan Company Limited. Prior to this, he served as Head of Marketing at California Burrito. Jacob…
Ayesha Abedin Joins Zenith as Supervisor, Strategy.
Ayesha Abedin has started a new position as Supervisor, Strategy at Zenith. Previously, she worked as Senior Associate, Integrated Media Planning at OMD USA. Abedin shared the news of her…
Sunny Arora Elevated to Senior VP & Head of Experiential Marketing & Space Identity at INNOCEAN India.
Sunny Arora has been promoted to the position of Senior Vice President & Head of Experiential Marketing & Space Identity at INNOCEAN India. Previously, he served as Vice President of…
Chetan Muley Appointed as Head of Strategy at OMD Malaysia.
OMD Malaysia is pleased to announce the promotion of Chetan Muley to the position of Head of Strategy. Previously serving as the Strategy Director at OMD Malaysia, Muley’s new role…
Mindshare appoints Vinish Mathews as Chief Strategy Officer.
Mindshare, a leading media services company within GroupM and WPP, has named Vinish Mathews as its new Chief Strategy Officer. In this role, Mathews will oversee strategic direction, innovation initiatives,…
Goafest to feature creative sector experts, focusing on ‘The Age of Adaptability’.
Goafest 2024 is gearing up for its 17th edition, promising three days of learning, discussions, and celebrations of creative excellence. The festival’s theme, ‘The Age of Adaptability,’ will be explored…