Understanding Emami’s rebranding of Fair and Handsome.
In 2020, HUL rebranded its skincare brand Fair and Lovely to Glow and Lovely in response to criticism of promoting discriminatory beauty standards. Now, Emami has followed suit by renaming…
Publicis Groupe merges Leo Burnett and Publicis Worldwide.
Publicis Groupe has merged its top creative networks, Leo Burnett and Publicis Worldwide, into a new entity called Leo. This consolidation aims to combine data, technology, and creativity to drive…
Guess Jeans debuts in India via partnership with Tata CLiQ.
Guess Inc. has launched GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ, Tata Group’s e-commerce platform. Tata CLiQ will serve as the official retailer, offering the…
Huella Services names Saurabh Wason as Revenue Head for NEXad.
Huella Services has appointed Saurabh Wason as the Revenue Head for NEXad, its interactive Connected TV (CTV) platform. Wason, previously with Mensa Brands, will lead NEXad’s revenue growth and innovation…
Innisfree debuts its first brand film featuring Wamiqa Gabbi.
Innisfree, the South Korean skincare brand, has launched its first brand film featuring Wamiqa Gabbi as its debut ambassador. Produced by Social Whistles Studio, the film takes viewers on a…
Coca-Cola, Dabur, and ITC make waves at Maha Kumbh 2025.
The Maha Kumbh Mela in Prayagraj, one of the world’s largest spiritual and cultural gatherings, began on January 13 and runs until February 26, 2025. Attracting millions of pilgrims and…
Protinex teams up with KBC 16 to promote protein awareness.
Protinex has partnered with Kaun Banega Crorepati (KBC) to raise awareness about the importance of protein in a healthy lifestyle. As a co-powered partner of KBC 16, Protinex will highlight…
Federal Bank launches ‘Pongalo Pongal’ campaign.
Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts…
SW Network and Cleartrip partner with Chetan Bhagat for travel hacks.
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
Angel One names Ambarish Kenghe as Group CEO.
Angel One has appointed Ambarish Kenghe as its new Group CEO, effective March 2025. Known as “AK” in the fintech community, Ambarish brings a wealth of experience from roles at…
Warner Bros. Discovery appoints Priya Aiyar as Chief Legal Officer.
Warner Bros. Discovery has appointed Priya Aiyar as Chief Legal Officer, overseeing global legal and compliance functions starting February. She will report to CEO David Zaslav, who praised her expertise…
EssenceMediacom to spearhead Max streaming service launch in Australia.
EssenceMediacom has been chosen by Warner Bros. Discovery to lead the Australian launch of the Max streaming service, providing end-to-end media services and optimizing performance with WBD’s team. Max, debuting…
PUMA rebranded as ‘PVMA’ to sign PV Sindhu as brand ambassador.
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…
PBPartners celebrates top agents with a bold billboard campaign.
PBPartners, under Policybazaar Insurance Brokers, launched a regional billboard campaign in Lucknow, Varanasi, and Patna to honor top-performing agents in Life, Motor, and Health insurance categories. The billboards celebrated their…
Swiggy Instamart launches InstaWarmer to help users beat Delhi’s cold.
Swiggy Instamart launched InstaWarmer on January 11 at CyberHub, Gurugram, offering visitors a fun and interactive way to beat the winter chill. InstaWarmer is a hands-free heating station that provides…
Tata Play Aradhana brings Maha Kumbh 2025 live and ad-free.
Har Har Mahadev! Experience the grandeur of the Maha Kumbh, the world’s largest spiritual gathering, from home. From January 13th to February 26th, tune into Tata Play Aradhana for ad-free,…
Wellbeing Nutrition unveils “Unhustle Fitness” campaign.
Wellbeing Nutrition kicks off 2025 with its new “Unhustle Fitness” campaign, challenging traditional fitness narratives that emphasize constant hustle. The campaign encourages a shift towards recovery, balance, and incremental progress…
Netflix and WWE achieve a historic, record-breaking RAW debut.
Netflix and WWE’s Monday Night RAW premiered to phenomenal success, achieving 4.9 million global Live+1 views. In the U.S., viewership soared to 2.6 million households, a 116% increase from the…
Nestle appoints Rajat Kumar Jain as Country Manager for Singapore.
Nestle has appointed Rajat Kumar Jain as Country Manager for Singapore, marking a new chapter in his two-decade career with the company. Previously head of Foods and South Asia Maggi,…
Blinkit Unveils Bistro: High-Quality, Hot Meals Delivered in 10 Minutes
Blinkit has taken a bold step into the food delivery market with the launch of Bistro, a standalone app that promises to deliver fresh, canteen-style meals in just 10 minutes.…
Paramount Global and Comcast renew multi-year distribution deal.
Paramount Global and Comcast have renewed their multi-year distribution agreements, ensuring continued access to Paramount’s extensive portfolio of broadcast, entertainment, news, and sports channels on Xfinity platforms. The deal includes…
Disney Advertising announces 157M ad-supported MAUs globally.
Disney Advertising revealed at CES 2025 that its ad-supported Monthly Active Users (MAUs) have reached 157 million globally, with 112 million in the U.S. and Canada. This milestone highlights Disney’s…
Deepali Handa joins EndemolShine India.
Endemol Shine India, part of Banijay Entertainment, has appointed Deepali Handa as Executive Vice President and Head of Commercials and Production. With over 20 years of experience in both scripted…
Talented lets nature lead in Britannia’s new OOH campaign.
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Omnicom names Sean Donovan President of Asia.
Omnicom Advertising Group (OAG) has appointed Sean Donovan as President of its Asia division. Donovan, who previously led TBWAWorldwide’s Asia operations, will report to OAG’s global CEO, Troy Ruhanen, and…
Shark Tank judge and Inshorts co-founder Azhar Iqubal unveils Fenado AI.
Azhar Iqubal, Shark Tank India judge and Inshorts co-founder, has launched Fenado AI with Manish Singh Bisht, former Inshorts tech head. Fenado AI enables users to create apps and websites…
Maha Kumbh to boost economy by ₹2 lakh crore: CM Yogi Adityanath
Uttar Pradesh CM Yogi Adityanath announced that the Maha Kumbh 2025, expected to draw 40 crore devotees, will boost the state economy by ₹2 lakh crore. Speaking at a conclave…
Pepperfry celebrates its 13th anniversary with COD and exciting campaigns.
Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its launch in 2012, the platform has become a trusted destination for home solutions, offering over…
WPP requires global employees to attend the office four days a week.
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
McDonald’s launches new value menu featuring John Cena.
McDonald’s has launched a new campaign featuring WWE icon John Cena to promote its updated McValue menu. The ad, created by Wieden+Kennedy New York, showcases Cena delivering an inspirational monologue…