Propelld names Manoj Shetty as Chief Business Officer.
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…
YouTube launches a shopping affiliate program in India.
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
Bingo! is the title sponsor for Fankar-E-Kashmir 2024.
ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music…
Pidilite Industries names Manish Dubey as chief brand officer of Fevicol.
Manish Dubey, formerly the chief marketing officer at Pidilite Industries, has been promoted to chief business officer of Fevicol, a move he shared on LinkedIn. Dubey started his career as…
Angel One launches ‘Shagun Ke Shares’ to promote smart investing.
Angel One Ltd has relaunched its popular ‘Shagun Ke Shares’ campaign, aligning it with Diwali’s Muhurat Trading to blend tradition with smart investing. This year’s focus is on making investing…
Cadbury’s ad simplifies Diwali homecoming with confirmed tickets.
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…
Zomato’s ‘Mission Diwali’ campaign celebrates food’s impact.
This Diwali, Zomato celebrates the festival’s spirit with its campaign ‘Mission Diwali,’ inspired by the famous NASA photo of India during Diwali. The campaign emphasizes that the festival’s true glow…
Social Panga names Ketki Karandikar as Senior Creative Director.
Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has…
IGAP releases detailed report on social media transparency.
The Internet Governance and Policy Project (IGAP) has released a report titled “Social Media Transparency Reporting: A Performance Review,” analyzing how major social media platforms like Facebook, Instagram, Twitter/X, and…
Mario Muredda appointed Global CEO of Ogilvy Health.
Ogilvy has appointed Mario Muredda as Global CEO of Ogilvy Health, succeeding Kim Johnson, who is leaving to pursue new opportunities after three successful years. Muredda will oversee all aspects…
Tute Consult to manage communication for Niraamaya Wellness Retreats.
Niraamaya Wellness Retreats has partnered with Tute Consult’s luxury division for strategic communications, aiming to enhance brand visibility in the hospitality sector. CEO Ashwani Gandhi expressed excitement about the collaboration,…
CARS24 launches CarTruth to ensure confident car buying.
CARS24 has introduced CarTruth, a Pre-Delivery Inspection (PDI) service aimed at alleviating buyer concerns about hidden mechanical issues when purchasing a car. With nearly a decade of expertise, CARS24 addresses…
Polycab launches OOH campaign to enhance brand visibility in over 90 cities.
Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH…
Comscore teams up with IAMAI for India’s CTV Study.
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
Philips Avent unveils a new TVC honoring the journey of new mothers.
Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes…
GroupM wins Honor’s $250 million global media account.
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
ASCI will host a Global Summit on ad self-regulation in March 2025 in Mumbai.
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…
Why Zepto chose Soan Papdi for its festive campaign.
Soan Papdi, once a cherished Diwali treat, is now more famous for being an unwanted gift passed around during the festivities. To revive its image, Zepto launched the “Make Soan…
Hyundai’s new CNG car offers extra space for all your bags.
Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG…
boAt and Blinkit deliver Diwali cheer in 10 minutes with Maheep Singh!
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Nabajit Nath joins Kargo as Sales Director after success at Blis.
Nabajit Nath, formerly Head of Sales at Blis, has joined Kargo as their new Sales Director. During his nearly two years at Blis, he oversaw the company’s P&L operations in…
SKG Investments & Advisory selects Team Pumpkin for its marketing mandate.
Team Pumpkin, a digital marketing agency, has secured the social media, performance marketing, and PR mandate for SKG Group, a New Delhi-based financial services firm. This partnership follows a competitive…
Tennis Premier League teams up with Viacom18 for the next season!
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Signify launches TVC featuring Dravid: ‘Hum Raaton Mein Sooraj Ugaate Hain’
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Madison Media Ultra keeps Parag Milk Foods’ media account.
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Sokudo Electric partners with Kiku Sharda for a new campaign.
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…
Nikhil Rao and Abhimanyu Khedkar of Leo Burnett appointed as jurors for WARC Awards APAC 2025.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital secures HealZen’s digital marketing mandate.
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Chun Yin Mak has resigned from Dentsu China.
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Wybor by MEPL Group names cricketer Axar Patel as its brand ambassador.
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…