Pooja Asar from Paytm steps into the role of Head of Marketing at Tata Passenger Electric Mobility.
Pooja Asar, formerly the Vice President of Marketing at Paytm, has transitioned to a new role as the Head of Marketing at Tata Passenger Electric Mobility. Her professional journey began…
In the fourth quarter, HUL’s advertising expenditure surged to reach Rs 1616 crore.
Hindustan Unilever released its financial results for the quarter and fiscal year ending March 31, 2024. In Q4, HUL’s spending on advertising and promotions surged to Rs 1616 crore, marking…
Omnicom Media Group has recently named Saurabh Kundra as its Business Director – Investment.
Saurabh Kundra, formerly the Associate Director at AGL – Hakuhodo, has joined role of Business Director – Investment at Omnicom Media Group. Kundra’s professional journey began at Businessworld and later…
LS Digital Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading Group.
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying…
Cadbury Perk and Alia encourage people to ‘Take it Lightly’ in their new campaign.
Cadbury Perk, renowned as one of Mondelez India’s beloved and playful brands, unveils a fresh and lively campaign featuring Bollywood Actress Alia Bhatt. Through a delightful television commercial, Cadbury Perk…
Gajanan S. Kale has been appointed as the CEO of Tata Power Delhi Distribution Ltd.
Tata Power Delhi Distribution Limited (Tata Power-DDL), a prominent power utility serving a population of 7 million in North Delhi, has announced the appointment of Mr. Gajanan Sampat Rao Kale…
Kamdhenu Paints urges citizens to exercise their right to vote ahead of the general elections.
Kamdhenu Paints, a prominent brand under the Kamdhenu Group and a leading manufacturer of top-quality paints and emulsions, is excited to announce the launch of its special campaign – ‘Vote…
Visa introduces the ‘Pay Safe Everyday with Visa’ campaign featuring Vicky Kaushal.
Visa (NYSE: V), the global leader in digital payments, has launched its newest campaign, ‘Pay Safe Everyday with Visa’. This collaboration marks Visa’s second venture with brand ambassador Vicky Kaushal,…
Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta are part of the creative team at Havas Worldwide.
Havas Worldwide India, the creative arm of Havas India, has bolstered its creative lineup with the appointment of Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta as Creative Executive…
According to the report, 2.48 million profiles out of 8 million demonstrate authentic followers on Instagram.
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…
Bangur Cement emphasizes the pivotal role of each vote in the ‘Vote Solid, Desh Solid’ campaign.
Bangur Cement has introduced an innovative multimedia initiative titled ‘Vote Solid, Desh Solid,’ aimed at underlining the significance of every citizen’s vote in fortifying the nation. This campaign follows the…
Sayantan Dasgupta promoted as the Chief Digital Sales and Operations at Outlook Publishing (India) Pvt. Ltd.
Sayantan Dasgupta has been appointed as the Chief Digital Sales and Operations at Outlook Publishing (India) Pvt. Ltd., marking a significant elevation in his career trajectory. Prior to this role,…
Venke Sharma, previously associated with Disney Star, takes on the position of Vice President and Global Head of Product Strategy at Sprinklr.
Venke Sharma, who served as the Executive Director of Consumer Strategy and Innovation at Disney Star, has recently joined Sprinklr as the Vice President and Global Head of Product Strategy.…
Netflix surpasses expectations in both profit and subscriber numbers.
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
The Goafest 2024, along with the ABBY Awards, is scheduled to be held in Mumbai from May 29th to May 31st, 2024.
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have made a significant decision regarding the upcoming Goafest 2024 and ABBY Awards Powered by One Show 2024.…
Wootag and Lemma Forge Strategic Alliance to Revolutionize Emerging Media Creativity.
In a bid to redefine the landscape of emerging media creative enhancements, Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP specializing in emerging formats, have joined forces.…
Boldfit Teams Up with Mumbai Indians to Bring Fitness Expertise to Cricket.
Boldfit, renowned for its expertise in fitness accessories, is set to make a splash in the world of cricket through a collaboration with IPL franchise Mumbai Indians for the upcoming…
Former ScoopWhoop Co-Founder Sriparna Tikekar Joins 4AM Worldwide as Chief Creative Officer.
4AM Worldwide, a leading digital-first integrated brand solutions agency, proudly announces the appointment of Sriparna Tikekar as its Chief Creative Officer. This strategic addition aligns with the agency’s commitment to…
Ranveer Singh Comes to Mumbai’s Rescue in New Ad Featuring Sleepyhead’s Technic Grid Mattress.
Sleepyhead, renowned for its innovative and tech-driven mattresses, proudly unveils its latest offering, the Technic Grid Mattress, in collaboration with actor Ranveer Singh. In a thrilling campaign, Singh plays the…
Dentsu Creative Welcomes Abhijat Bharadwaj as Chief Creative Officer (CCO) for its ‘Digital Experience’ Division.
After a fruitful seven-year tenure at independent ad agency Creativeland Asia, Chief Creative Officer Abhijat Bharadwaj is embarking on a new journey at Dentsu Creative, where he will spearhead its…
Talha B Mohsin, previously with Ogilvy, takes on the role of Director after a 22-year tenure in the advertising industry.
Talha Bin Mohsin, celebrated for his role as Executive Creative Director (ECD) at Ogilvy Mumbai, recently announced his departure from the advertising industry after dedicating 22 rewarding years to the…
Nerolac introduces a fresh TV commercial campaign featuring Ma Ka Pa in Tamil Nadu.
Kansai Nerolac Paints Limited (KNPL), a prominent player in India’s paint industry, has revealed a new Television Commercial (TVC) campaign with the aim of strengthening its foothold in Tamil Nadu.…
Orient Electric Limited debuts a fresh TV commercial campaign.
Orient Electric Limited, a part of the diverse USD 2.9 billion CK Birla Group, has unveiled a new television commercial (TVC) campaign to promote its premium line of BLDC fans.…
Sharechat raises $49 million via convertible debentures from existing investors.
Sharechat, the popular social media platform, has successfully secured $49 million through convertible debentures in a funding round led by its existing investors, which include Lightspeed, Temasek, Alkeon Capital, Moore…
Deepak Chaurasia makes a foray into the digital media realm with his latest venture, “Aage se Right”.
Deepak Chaurasia’s journey through the Indian media landscape has been marked by a series of notable shifts between various news channels. Now, he’s making waves in the digital realm with…
NIC Ice Cream has selected Madison Media Ultra as its Media Agency of Record (AOR).
Pune-based NIC Ice Cream, a beloved homegrown brand renowned for its commitment to quality and innovation, has recently appointed Madison Media Ultra, a unit of Madison World, as its official…
L&K Saatchi & Saatchi promotes Snehasis Bose to the role of Group Chief Strategy Officer and appoints Ekta Relan as Chief Strategy Officer.
Snehasis Bose and Ekta Relan will work together to elevate the agency’s strategic initiatives. L&K Saatchi & Saatchi, a prominent member of Publicis Groupe India, has recently promoted Snehasis Bose,…
Shweta Jain, the Chief Business Development Officer at Diageo India, resigns from her position!
Shweta Jain bids farewell to Diageo India after six years and hints at an ‘exciting new chapter’ ahead. Shweta Jain, Chief Business Development Officer for Luxury Reserve and Craft in…
Goafest 2024 to happen in Mumbai due to Lok Sabha polls?
India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days. The…
Anand Kumar joins Havas Media Network India as President – South
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India. Havas Media Network India, the specialized media agency conglomerate within Havas Media…