EaseMyTrip appoints Rikant Pittie as CEO.
EaseMyTrip has appointed Rikant Pittie as its CEO and Co-founder. In this role, he will lead the company’s strategic initiatives, innovation, and customer experience to strengthen its position in the…
WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India.
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
McCain unites families this winter, one smile at a time.
McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Gaurav Malik”
1- As we approach 2025, what are the most significant shifts you’ve observed in the media landscape over the past year, and how do you think these changes will continue…
Mili Kapoor named Product Marketing Lead for iPad at Apple.
Mili Kapoor has been appointed as the Product Marketing Lead for iPad at Apple. Prior to this, she was the Consumer Marketing Leader at Philips, a role she announced on…
Simply Fresh kicks off the year with its #NewYearOldResolutions campaign.
Simply Fresh, BN Group’s edible oil brand, has launched the #NewYearOldResolutions campaign, urging people to revisit and fulfill past New Year resolutions before making new ones. The campaign features a…
Redmatter adds three new clients to its roster.
Redmatter, a leading full-funnel marketing agency, has added three new clients to its portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This expansion highlights the agency’s growing presence…
Flipkart’s night owl party animals star in a new Minutes ad.
As the New Year’s party season kicks off, Flipkart has launched a fun ad for its quick-commerce service, Flipkart Minutes. The campaign features a group of party animals, including a…
Network18 names Shobit Arora as National Head of Connected TV.
Network18 has appointed Shobit Arora as the National Head of Connected TV for its prominent news channels: CNN News18, CNBC TV18, and CNBC Awaaz. With over 14 years of experience…
boAt & Samay Raina Add a Hilarious Twist to New Year’s Resolutions
This New Year, boAt, India’s leading audio and wearables brand, teams up with comedian Samay Raina for a humorous campaign addressing the struggle of keeping New Year’s resolutions. The campaign,…
Odonil Brings Back Iconic Jasmin Bhasin Ad After 10 Years
Odonil, India’s top air freshener brand from Dabur India Ltd., has launched a new campaign revisiting its popular 10-year-old TVC featuring Jasmin Bhasin. The nostalgic ad taps into sentimental feelings,…
Netflix & NFL set a record for Christmas Day viewership.
Netflix and the NFL broke records on Christmas Day, with nearly 65 million US viewers tuning in for the doubleheader, making it the most-watched NFL Christmas in history. The Ravens-Texans…
Inventech revolutionizes OOH with Johnnie Walker & Priyanka Chopra.
Inventech, part of Laqshya Media Group, has launched a ground-breaking Johnnie Walker OOH campaign featuring Priyanka Chopra at Bandra Reclamation, Mumbai. Using advanced CGI technology, the campaign creates an immersive…
E-comm FMCG market to reach $100-105 bn by FY2025, driven by digital transformation.
India’s FMCG sector has undergone significant transformation in response to rapid digital adoption and shifting consumer preferences. Industry leaders, including Saugata Gupta of Marico, highlight that this change is not…
Elon Musk’s xAI raises $400 million from KHC, reaching a $45 billion valuation.
Saudi Arabia’s Kingdom Holding Company (KHC) has invested $400 million in Elon Musk’s AI startup, xAI, during its Series C funding round, marking KHC’s second investment in the company. The…
Asian Paints launches Sonic Identity with The Quick Style.
Asian Paints has launched a new sonic identity in collaboration with the popular dance troupe, The Quick Style. Known for their viral dance moves, The Quick Style brings the brand’s…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Rahul Jagdish Mishra”
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Canara HSBC Life Insurance launches campaign for customized financial solutions.
Canara HSBC Life Insurance has launched a new brand campaign aimed at modern consumers seeking innovative financial solutions. Starring actor Varun Sharma, the campaign uses humor and relatable scenarios to…
Republic and Samsung form India’s most innovative news tech partnership.
Republic Media Network and Samsung have teamed up for a groundbreaking partnership in India’s content-tech space, integrating Samsung’s Z Series/S24 Ultra devices into Republic’s newsrooms and broadcasts. This collaboration aims…
Pantaloons teams up with Sahiba Bali to launch the ‘Groovin’ Collection’.
Pantaloons, one of India’s top fashion brands, has teamed up with Sahiba Bali for their latest collection, ‘Groovin’. Known for her vibrant personality and youthful style, Sahiba perfectly captures the…
ACE dismantles major sports piracy ring in Vietnam.
The Alliance for Creativity and Entertainment (ACE) has successfully shut down a major live sports piracy ring based in Vietnam, one of the largest of its kind. The operation’s illicit…
Mahindra marks Kisan Diwas with its “Thank You Kisan” campaign.
Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra…
Hyatt India debuts official Instagram page with Vaani Kapoor.
Hyatt India has launched its official Instagram handle in collaboration with Bollywood actress Vaani Kapoor. The page showcases Hyatt India’s hospitality, services, and personalized guest experiences. As part of the…
JioStar’s Kevin Vaz named President of IBDF.
The Indian Broadcasting & Digital Foundation (IBDF) held its 25th Annual General Meeting (AGM) in New Delhi on December 20, 2024, chaired by Rajat Sharma following K. Madhavan’s resignation as…
Aneri Jain Takes on New Role as Senior Marketing Manager at Starbucks India
Aneri Jain, a seasoned marketing professional with an impressive track record, has taken on a new role as Senior Marketing Manager at Tata Starbucks India. Her exciting transition marks a…
#EmpowerWithKalArm: Changing lives with accessible bionics
Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film…
Zepto appoints Shashank Shekhar Sharma as CXO of Zepto Café.
Zepto, India’s fastest-growing consumer internet company, has promoted Shashank Shekhar Sharma to Chief Experience Officer (CXO) of Zepto Café, effective December 2024. Shashank will lead Café operations, expansion, quality control,…
Debbie Weinstein is the new EMEA President at Google.
Google has appointed Debbie Weinstein as President for Europe, the Middle East, and Africa (EMEA). Having been with the company for over a decade, Weinstein expressed her excitement on LinkedIn,…
Sad Panda goes viral in Flipkart’s Android Advantage campaign.
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
Neha Gulati is the new Marketing Head for Dairy at Nestlé.
Neha Gulati has been appointed Marketing Head – Dairy at Nestlé. After a transformative five-year tenure at Coca-Cola, where she gained valuable insights, Neha is eager to begin this new…