Harsha Razdan: Reliance-Disney merger to capture 40-45% of TV market.
On Wednesday, the Competition Commission of India approved the $8.5 billion merger involving Reliance Industries Limited (RIL), Viacom18 Media, Digital18 Media, Star India Private Limited (SIPL), and Star Television Productions…
FCB Ulka names Suchitra Gahlot as national creative director.
FCB Ulka, part of the FCB Group in India, has appointed Suchitra Gahlot as its new National Creative Director, based in Bengaluru. In her new role, Gahlot will play a…
Dove rolls out a major OOH campaign for its 10-in-1 Hair Mask in 7 states.
Dove, a leading beauty and personal care brand, has launched its largest out-of-home (OOH) campaign in India to promote its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause,…
Omnicom merges agencies into Omnicom Advertising Group, naming Troy Ruhanen Global CEO.
Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will…
Neha Mishra is the new Chief Talent Officer at FCB Kinnect.
FCB Kinnect has appointed Neha Mishra as Chief Talent Officer, a role she will also hold for FCB/SIX India. She previously served as Chief People Officer at VMLY&R. Neha will…
Bridge Technologies launches VB278 for satellite monitoring.
Bridge Technologies has launched the VB278 module, enhancing their VB120 and VB220 probes for satellite and direct-to-home monitoring. The module supports DVB-S, DVB-S2, and DVB-S2X standards and adds up to…
Santosh Hegde appointed as Atlys Head of Marketing.
Santosh Hegde has taken on the role of Head of Marketing at Atlys, a travel tech company. With 13 years of experience in B2C and D2C brands, Hegde is excited…
Comscore and FreeWheel form a cutting-edge partnership.
Proximic by Comscore and FreeWheel have teamed up to introduce privacy-focused, ID-free audience targeting for CTV. This collaboration integrates Proximic’s data into FreeWheel’s ad management platform, enabling publishers to access…
Conran Design Mumbai partners with Adani Capital & Home Finance.
Conran Design Mumbai has rebranded Adani Capital and Adani Housing Finance to Tyger Capital and Tyger Home Finance following Bain Capital’s acquisition of Adani Group’s stake. The rebranding included developing…
Eggfirst named Agency of Record for Reid & Taylor Apparel.
Reid & Taylor Apparel, a premium men’s fashion brand, has chosen Eggfirst as its creative, digital, media, and production agency after a competitive pitch. Eggfirst will help the brand expand…
Honda Australia names Eva Barrett as GM of Brand, Marketing, and CX.
Honda Australia has appointed Eva Barrett as the new General Manager of Brand, Marketing, and Customer Experience. Barrett brings significant experience from global brands like Adidas and Kathmandu, where she…
Social Beat to Drive Business Outcomes for Cialfo.
Cialfo, a leading global edtech company, has appointed Social Beat to handle its digital marketing efforts. Social Beat, renowned for its innovative approaches, will enhance Cialfo’s lead generation through LinkedIn…
Priyali Kamath appointed President of Imperial Brands PLC.
Priyali Kamath has been appointed President of Imperial Brands PLC, marking a significant new chapter in her career. She announced her new role on LinkedIn and brings a robust 25-year…
WhatsApp Business policy updated: No alcohol ads; RMG allowed.
Meta has confirmed that India is not included in the list of countries where alcohol advertising is allowed on WhatsApp Business, adhering to India’s stringent regulations that ban all forms…
Rohin Desai appointed Chief Client Officer at Madison World.
Rohin Desai has been named Chief Client Officer – Media Buying at Madison World. He began his career as a Field Officer at Godrej, later moving into a Media Buyer…
Kumaresh Pattabiraman Appointed LinkedIn India Head.
Kumaresh Pattabiraman has been appointed as the Country Manager and Product Lead for LinkedIn India. Prior to this new role, he held the position of Senior Director, where he managed…
FACT and Crimestoppers tackle illegal streaming in Ireland.
FACT and Crimestoppers have launched a six-week campaign across Ireland to tackle illegal streaming. The campaign, active on Facebook and Instagram, encourages the public to report those involved in advertising…
McCain Foods teams up with Dentsu India for its new monsoon campaign.
McCain Foods India has partnered with Dentsu X and Posterscope for a new campaign titled ‘McCain Banega, Baarish ka Maza Badhega’. This initiative aims to enhance the monsoon experience by…
Protean eGov Technologies promotes Gaurav Ramdev to Chief Growth and Marketing Officer.
Gaurav Ramdev, formerly the Chief Marketing Officer at Protean eGov Technologies, has been promoted to Chief Growth and Marketing Officer. In his new role, Ramdev will retain his responsibilities as…
Pankaj Suri Takes on New Role as Partner- Content+ at Mindshare India!
Pankaj Suri has officially commenced his new role as Partner- Content+ at Mindshare India, marking an exciting new chapter in his career. This transition comes after a notable five-year tenure…
Hashtag Orange wins Zuno PHYD and launches ‘Well Done Vivaan’.
Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on…
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
JioCinema, the Indian streaming platform of Viacom18,hosted the Semi-Final Round of Judging for the 52nd International Emmy® Awards in Mumbai.The event featured an esteemed panel of industry luminaries, including Tisca…
Motilal Oswal’s Raksha Bandhan Campaign: “For Growing Needs, SIP”
In celebration of Raksha Bandhan, Motilal Oswal Asset Management Company (AMC) has launched a new campaign titled “Badhti Zarooraton Ke Liye, SIP.” This touching campaign features a story of sibling…
Starting August 27, Meta platforms in India will host ads for alcohol and real money gaming.
On Tuesday, Meta announced it will permit alcohol and real money gaming companies to advertise on its platforms in India, APAC, and LATAM. Starting August 27, 2024, businesses in India…
21N78E names Virendra Mahendra as National Creative Director
21N78E Creative Labs is enhancing its creative team with the appointment of Virendra Mahindra, who will play a pivotal role in driving creative excellence and innovation across the agency’s client…
Kotak Securities Launches “Tez – Kotak Neo” Ad Campaign for the Next-Generation Investor
Kotak Securities has launched an innovative ad campaign for Kotak Neo, named “Tez,” targeting the dynamic, savvy investor who values speed and convenience in trading. This campaign celebrates the expanding…
Anshul Gupta appointed Director – RMD at The Times of India
Anshul Gupta has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director of Revenue Management and Distribution (RMD). With a B.Sc. in Physics and an MBA from…
Radio City Unveils Patriotic Campaign “Radio City Siachen Se”
Radio City, India’s leading radio network, launched a patriotic campaign titled “Radio City Siachen Se” to celebrate the 78th Independence Day. From July 25 to August 15, 2024, the campaign…
OnePlus Unveils Nord 4 Featuring the Industry’s First 3D Holographic Unboxing Experience.
OnePlus has introduced a groundbreaking unboxing experience for its Nord 4, utilizing cutting-edge 3D holographic technology in a campaign held in Bengaluru. Partnering with Khushi Advertising and PVR INOX, OnePlus…
Unilever joins forces with WPP to optimize global beauty creative for better brand impact.
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…