21N78E Creative Labs is enhancing its creative team with the appointment of Virendra Mahindra, who will play a pivotal role in driving creative excellence and innovation across the agency’s client portfolio. The agency has been focused on strengthening its strategic marketing consulting services and building capabilities that integrate business logic into its creative processes. Over the past four years, the agency has also been experimenting with AI tools, recognizing that mastering these technologies is crucial for improving efficiency and setting new standards in creativity.
Viren brings 23 years of experience in advertising and communication, with a strong track record in delivering creativity that resonates across diverse consumer groups. In his previous role at Digital Refresh Networks, he served as the National Creative Director and COO, where he led the design language and communication strategy.
Throughout his career, Viren has spearheaded projects and campaigns for renowned brands such as Ponds, Disney, HUL, BMW Motorrad, Kotak Mahindra, Shoppers Stop, Manyavar, Sleep Company, and Bajaj. He is a strong advocate for change and an early adopter of new technologies, constantly exploring ways to enhance brand engagement with target audiences.
Sudhir Nair, Founder and CEO of 21N78E, commented on the appointment, saying, “We are at a critical point where we must evolve to stay relevant. This is not just our challenge, but a reality for the entire industry. We are investing heavily in our consulting practice while simultaneously enhancing our delivery capabilities to produce transformative work at scale. Viren’s extensive experience across various categories and his forward-thinking approach to technology align perfectly with our long-term goals. His deep involvement in brand development brings invaluable insights to our team.”
Viren expressed his enthusiasm about joining 21N78E Creative Labs, stating, “I am excited to embark on this journey, inspired by the tremendous potential for creative collaboration here. Together, we can turn ideas into memorable experiences and transform challenges into opportunities for building innovative, connected brands. What attracted me to this role is the agency’s focus on business outcomes, making the creative product equally accountable, which is key to achieving true satisfaction.”