4AM Worldwide, a leading digital-first integrated brand solutions agency, proudly announces the appointment of Sriparna Tikekar as its Chief Creative Officer. This strategic addition aligns with the agency’s commitment to enhancing creative offerings through innovation and technology, aimed at driving relevance and scalability for its clients. In her new role, Sriparna will spearhead the creative vision for 4AM, collaborating closely with teams to revamp creative strategies, fortify content marketing efforts, curate compelling content services, and foster the growth of impactful brands.
With over fifteen years of experience in the media industry, Sriparna’s previous role was as Chief Content Officer (CCO) and Co-Founder of ScoopWhoop, a renowned lifestyle and entertainment content platform.
Jonathan Sreekumaran, Chief Business Officer at 4AM Worldwide, expressed his enthusiasm about Sriparna’s appointment, stating, “We are embarking on an accelerated journey of creative transformation, and Sriparna’s expertise couldn’t have come at a more opportune time. Her deep understanding of pop culture, content consumption trends, platform-specific content dissemination, and audience psychology is unmatched. She brings a fresh perspective and creative ingenuity that will undoubtedly elevate our creative endeavors. With Sriparna’s wealth of experience in content creation for brands and customer engagement, she is well-equipped to drive creative excellence. We are thrilled to welcome her aboard.”
In her response to the new role, Sriparna Tikekar shared her excitement, stating, “In any industry, seizing the first-mover advantage, recognizing the right moment to pivot, and navigating shifts are crucial for staying ahead of the curve. At this pivotal juncture in 4AM’s evolution, I see myself as the missing piece of the puzzle. I am eager to contribute to the agency’s growth trajectory and collaborate closely with teams to leverage our creative, technological, data-driven, and design capabilities.” Sriparna will collaborate closely with Jonathan Sreekumaran, Chief Business Officer, and Siddhartha Sahni, Chief Client and Strategy Officer, at 4AM Worldwide, further strengthening the agency’s creative prowess and client-centric approach.