Cheil South West Asia (SWA) has named Jitender Dabas as CEO of Cheil X, an independent agency managing accounts beyond Samsung. He will oversee Cheil X offices in Delhi and Mumbai, along with other agencies under Cheil SWA, focusing on creative, strategy, digital marketing, influencer marketing, tech, content production, and performance solutions.
Dabas joins from McCann Worldgroup, where he served as COO and CSO for India and APAC head of effectiveness. An IIT Delhi alumnus and award-winning strategist, he has held leadership roles at WPP and IPG.
Carlos Limseob Chung, MD of Cheil India & President of Cheil SWA, praised Dabas’ appointment as a key move in Cheil X’s growth, leveraging digital marketing, content, retail design, and media innovations.