Nitish Sharma has been appointed as the Business Head of the Hindi Entertainment Channel (GEC) at Sun TV Network, according to sources. Prior to this role, Sharma spent over three years at ZEE Entertainment Enterprises Ltd, where he held positions as Chief Channel Officer and Business Head for Zee Anmol and Big Magic. His tenure at ZEE began in 2021 as Big Magic’s Business Head.

Sharma’s career includes notable roles at Star Sports, Aditya Birla Group, and Sony Pictures Networks India.

In his new role at Sun TV Network, Sharma will report to Aparna Bhonsle, who joined the company in June.

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