Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO), effective from September 2024. Tanwani, who brings over 26 years of experience in sales, marketing, and business transformation, previously held key roles at Hindustan Unilever (HUL), including Vice President for Unilever Professional & Homecare Transformation, South Asia. He also spent five years at Reliance Industries.
At Pidilite, Tanwani succeeds Manish Dubey, who has moved to the position of Chief Business Officer for the Fevicol Division. The leadership change is part of Pidilite’s strategy to enhance its marketing and business operations, reinforcing its position as a leader in adhesives, construction chemicals, and art products. Tanwani is expected to drive innovative marketing strategies and further expand consumer engagement.