Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has worked with notable brands like Colgate, Pampers, and Mondelez. In her new role, she will lead creative strategy, develop innovative campaigns, and mentor talent. Co-Founder Gaurav Arora praised her blend of creativity and media-focused marketing, anticipating that her expertise will enhance their integrated strategy. Ketki expressed excitement about joining Social Panga and looks forward to driving the team’s success.