Sunil Kataria, Managing Director of Raymond Lifestyle Limited, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). He emphasized his commitment to enhancing ISA’s influence in advertising and advancing digital innovation. Kataria aims to focus on digital measurement and the implementation of the new Media Charter, which addresses ad fraud and brand protection.
He highlighted ISA’s partnerships, including its collaboration with the ASCI Academy for promoting ethical advertising practices and working with BARC for credible data. Kataria thanked industry organizations and ISA members for their support, recognizing the importance of collaboration with vendors and partners to achieve their objectives.