Gateway To The Media Industry Insights
WPP has acquired InfoSum, a leading data collaboration platform, to enhance its AI-powered marketing capabilities. InfoSum will integrate with WPP’s media arm, GroupM, to enable clients to securely leverage first-party…
McKinsey has acquired ET Medialabs (ETML), a leading performance marketing and analytics agency in India. This acquisition strengthens McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities by adding 60 experts…
Prada is nearing a €1.5 billion acquisition of Versace from Capri Holdings, with the deal potentially finalizing by March. The due diligence process has raised no major concerns, speeding up…