Coca-Cola, Dabur, and ITC make waves at Maha Kumbh 2025.
The Maha Kumbh Mela in Prayagraj, one of the world’s largest spiritual and cultural gatherings, began on January 13 and runs until February 26, 2025. Attracting millions of pilgrims and…
Protinex teams up with KBC 16 to promote protein awareness.
Protinex has partnered with Kaun Banega Crorepati (KBC) to raise awareness about the importance of protein in a healthy lifestyle. As a co-powered partner of KBC 16, Protinex will highlight…
Federal Bank launches ‘Pongalo Pongal’ campaign.
Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts…
SW Network and Cleartrip partner with Chetan Bhagat for travel hacks.
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
Angel One names Ambarish Kenghe as Group CEO.
Angel One has appointed Ambarish Kenghe as its new Group CEO, effective March 2025. Known as “AK” in the fintech community, Ambarish brings a wealth of experience from roles at…
Warner Bros. Discovery appoints Priya Aiyar as Chief Legal Officer.
Warner Bros. Discovery has appointed Priya Aiyar as Chief Legal Officer, overseeing global legal and compliance functions starting February. She will report to CEO David Zaslav, who praised her expertise…
EssenceMediacom to spearhead Max streaming service launch in Australia.
EssenceMediacom has been chosen by Warner Bros. Discovery to lead the Australian launch of the Max streaming service, providing end-to-end media services and optimizing performance with WBD’s team. Max, debuting…
PUMA rebranded as ‘PVMA’ to sign PV Sindhu as brand ambassador.
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…
Swiggy Instamart launches InstaWarmer to help users beat Delhi’s cold.
Swiggy Instamart launched InstaWarmer on January 11 at CyberHub, Gurugram, offering visitors a fun and interactive way to beat the winter chill. InstaWarmer is a hands-free heating station that provides…
Tata Play Aradhana brings Maha Kumbh 2025 live and ad-free.
Har Har Mahadev! Experience the grandeur of the Maha Kumbh, the world’s largest spiritual gathering, from home. From January 13th to February 26th, tune into Tata Play Aradhana for ad-free,…
Wellbeing Nutrition unveils “Unhustle Fitness” campaign.
Wellbeing Nutrition kicks off 2025 with its new “Unhustle Fitness” campaign, challenging traditional fitness narratives that emphasize constant hustle. The campaign encourages a shift towards recovery, balance, and incremental progress…
Netflix and WWE achieve a historic, record-breaking RAW debut.
Netflix and WWE’s Monday Night RAW premiered to phenomenal success, achieving 4.9 million global Live+1 views. In the U.S., viewership soared to 2.6 million households, a 116% increase from the…
Nestle appoints Rajat Kumar Jain as Country Manager for Singapore.
Nestle has appointed Rajat Kumar Jain as Country Manager for Singapore, marking a new chapter in his two-decade career with the company. Previously head of Foods and South Asia Maggi,…
Blinkit Unveils Bistro: High-Quality, Hot Meals Delivered in 10 Minutes
Blinkit has taken a bold step into the food delivery market with the launch of Bistro, a standalone app that promises to deliver fresh, canteen-style meals in just 10 minutes.…
Paramount Global and Comcast renew multi-year distribution deal.
Paramount Global and Comcast have renewed their multi-year distribution agreements, ensuring continued access to Paramount’s extensive portfolio of broadcast, entertainment, news, and sports channels on Xfinity platforms. The deal includes…
Disney Advertising announces 157M ad-supported MAUs globally.
Disney Advertising revealed at CES 2025 that its ad-supported Monthly Active Users (MAUs) have reached 157 million globally, with 112 million in the U.S. and Canada. This milestone highlights Disney’s…
Deepali Handa joins EndemolShine India.
Endemol Shine India, part of Banijay Entertainment, has appointed Deepali Handa as Executive Vice President and Head of Commercials and Production. With over 20 years of experience in both scripted…
Omnicom names Sean Donovan President of Asia.
Omnicom Advertising Group (OAG) has appointed Sean Donovan as President of its Asia division. Donovan, who previously led TBWAWorldwide’s Asia operations, will report to OAG’s global CEO, Troy Ruhanen, and…
Shark Tank judge and Inshorts co-founder Azhar Iqubal unveils Fenado AI.
Azhar Iqubal, Shark Tank India judge and Inshorts co-founder, has launched Fenado AI with Manish Singh Bisht, former Inshorts tech head. Fenado AI enables users to create apps and websites…
Maha Kumbh to boost economy by ₹2 lakh crore: CM Yogi Adityanath
Uttar Pradesh CM Yogi Adityanath announced that the Maha Kumbh 2025, expected to draw 40 crore devotees, will boost the state economy by ₹2 lakh crore. Speaking at a conclave…
Pepperfry celebrates its 13th anniversary with COD and exciting campaigns.
Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its launch in 2012, the platform has become a trusted destination for home solutions, offering over…
WPP requires global employees to attend the office four days a week.
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
McDonald’s launches new value menu featuring John Cena.
McDonald’s has launched a new campaign featuring WWE icon John Cena to promote its updated McValue menu. The ad, created by Wieden+Kennedy New York, showcases Cena delivering an inspirational monologue…
Apple denies selling Siri data as part of $95 million settlement.
Apple has reiterated its commitment to user privacy, asserting that Siri data has never been sold, used for advertising, or used to create marketing profiles. This comes after a $95…
Tata Play launches ‘Sirf Lage Mehenga’ TVC with new super value packs.
Tata Play has launched its new campaign, ‘Sirf Lage Mehenga,’ celebrating the New Year and harvest season. The campaign promotes Tata Play’s Super Value Packs, offering budget-friendly entertainment across various…
POCO partners with Akshay Kumar for X7 Series launch on January 9.
POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just ahead of the POCO X7 series launch on January 9 at 5:30 PM. This collaboration aligns with…
Zepto remixes popular songs for its Uttar Pradesh outdoor ads.
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Maanesh Vasudeo”
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Ritika Malhotra appointed Head of Digital at FCB Interface.
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Roku kicks off the new year with 90 million streaming households.
Roku, the top-selling TV OS in the U.S., Canada, and Mexico, has surpassed 90 million streaming households by January 2025, solidifying streaming as the leading TV viewing method. Roku is…